Tuesday, March 1, 2016 / by David Veenstra
Last year we sold a home to an out of town buyer and he never set foot in the house before his closing! In fact, he closed remotely from his current city and saw his home for the first time when he came to Kalamazoo to move in about a month after the purchase. He was extremely happy with his purchase by the way. He had been watching for the right him in the right neighborhood for a long time and "jumped" on the opportunity when he saw the house and reviewed the pictures. We also walked through the house while chatting with him by phone and answered all his questions. We have often also done a "skype" tour of homes when buyers are not able to be present physically. While it may have been an unconventional sale, it is much more prevalent today than it was twenty or even ten years ago
The digital world of the Internet has changed the process of buying a home. It is evolving as people have become more comfortable with the reliability of the information available.The Veenstra Team is ensuring that we are staying at the front of the pack with regards to our digital marketing. We dare say, you won't find any agents that do more to promote their homes digitally that we do.
Getting in a car and driving around all day looking at homes is not the only way for buyers or the agents these days. Drive bys are often limited these days to homes that are already top contenders for buyer prospects. The Veenstra Team has a high tech tool that helps people see pictures and learn prices about every home that is listed for sale as they are driving around town too -- so even drive bys are "high tech" now.
The quality and the quantity of pictures has dramatically improved in the last twenty years. Buyers and agents alike can view a property online and get a fairly accurate idea of the condition and layout of home and whether it warrants a physical visit. Videos can “walk” you through the house to be able to assess if the floorplan will work for you.
The 2015 Profile of Home Buyers and Sellers reports 89% of all buyers cited an online website as an information source with real estate agents being a close second at 87%. 42% of all buyers looked online for properties for sale as the first step taken during the home buying process.
Interestingly, 87% of buyers in 2015 purchased their home through a real estate agent or broker compared to only 68% in 2001. The agent services deemed most valuable to buyers were help finding the right home to purchase (53%) and help to negotiate the terms of sale (12%) and the price (11%).
If you are an out of town buyer, we are happy to help you start (or finish) your home purchase from your current location. We have great experiences to share about this and are happy to provide tools and personal advice to be your hands and feet in the Greater Kalamazoo area.
We have noticed that it is a challenge for sellers is to understand that the digital showings are a critical part of today’s process. They save time and money for both buyers and sellers and are convenient because they can be done at any time of day and from anywhere. The difficulty is the seller’s feelings of inactivity when they believe their home is not being shown frequently. The Veenstra Team works very hard to position the homes of our sellers for maximum exposure on the web and we use exceptional professional photography to make sure the homes we market "show well"!
If sellers are interested, we also can share statistics that show a variety of digital activity like number of unique visitors, length of time spent on the listing site as well as the other features that were accessed. 65% of all buyers walked through the home they purchased after they viewed it online. Some sellers are more hands on and like to see this information, and some just trust us to get the job done! We work with all types of sellers and we would like to work with you. If you are considering selling your home, please give us a call at 269-350-5514 and we will be happy to tell you how much your house is worth in today's market AND provide a completely free and without obligation marketing consultation so you can learn how to get the most money for your home in the time frame that best suits you.We look forward to serving you!